Friday, 5 November 2010

IPR Press Day 3rd/4th November

Excitement has been surrounding the East End for the last two days as IPR held their Spring/Summer 11 preview for press to come check out. There was a good mixture of high end designers to high end brands, with the likes of Eudon Choi, Christopher Shannon, Richard Sorger and Prps, Lee and Religion.

There were representatives from all major publications (Vogue, ELLE, Dazed and Confused) showing keen interest in the new collections for next season. 

Above is the bespoke Eudon Choi gold leather parka that Vogue commissioned him to make. This was made especially to feature on the cover of the December issue. With Sasha Pivovarova wearing the parka, this is a huge achievement for Eudon Choi as his S/S 11 collection is only his second full collection.

IPR have flown into the lime light in recent months with such an increase in media attention towards their clients. Grace Woodward is loving Richard Sorger and is sharing his new unique, jelly fish inspired collection with the X factor contestants that she is currently styling.

Mischa Barton can't get enough of Julian J Smith, and she is not alone, Diana Vickers and Olivia Palmero have been spotted on several different occasions sporting his pieces.

Feed back on the press day was phanominal, with so many publictaions calling in the collections for shoots already. I will embrace the cold weather for a little longer but from what I have seen over the last few days I am awfully excited for what next season has in store for us.

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